As Porsche readies its all-electric Mission E for a 2020 launch, Franjevci speaks to the brand's CEO, Oliver Blume, about its ambitions for electrification.
Does Porsche need to continue to grow?
“The growth of sales is not so important to Porsche. We had good growth in the last few years, but the number of cars is less important than the needs of customers. Healthy growth would be 5% a year, but Porsche will never be a volume brand. “[For future model expansion], we analyse different segments where the needs from customers are. We had Macan. Now we have a car in a new segment with a pure EV. That will be the next step for a new segment for Porsche.”
Who will buy your electric cars?
“It will be a mixture of customers – early adopters and people from the Porsche community that look to the future. The volumes will be 20,000 a year at the start and we have the opportunity to produce more at the Zuffenhausen facility as it is flexible.”