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Refined diesel powerplant feels strongly suited to BMW’s luxurious executive flagship
Tom Morgan, deputy digital editor
17 May 2019

What is it?

The entry-point of the revised, restyled 7 Series, and BMW’s renewed effort to make its executive flagship deliver on a luxury brief in ways the outgoing car couldn’t quite achieve.

The 730Ld slots in beneath the six-cylinder 740i and the V8-powered 750Li we recently sampled on the continent, with a 3.0-litre diesel powerplant sitting behind that enlarged, unmissable kidney grille.

BMW’s new-found styling boldness has certainly divided opinion here in the West - but keeps China, which accounts for more than 40% of global 7 Series sales, happy. And seeing how every other manufacturer also wants to keep China happy, they’ll eventually follow suit. At which point the 7 Series fits right in, and we all stop complaining.

Driven here in long-wheelbase form, which BMW expects to make up to 40% of UK sales, the 730d is rear-driven and rides on standard-fit adaptive air suspension, but eschews the optional Integral Active Steering and active anti-roll bars found in the Executive Drive Pro pack that had such an impact on driving dynamics during our initial encounter back in April.

It’s the presence of the rear seat comfort pack on the options list that indicates where BMW has made the greatest improvements, with a much-improved interior that can now genuinely claim to be among the class best.

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What's it like?

An opulent, leather-clad business class lounge on four wheels, with impressions largely dictated by which set of doors you choose to enter by.

Drivers will feel at home with the more luxurious take on the familiar BMW dashboard, which has the same slick all-digital instrument cluster as the new 3 Series, X5 and range-topping 8 Series. It isn’t quite as easily customisable as Audi’s MMI, and the angular dials take some getting used to, but the excellent iDrive controller is still a welcome alternative to a touchscreen. Less welcome is BMW’s subscription model to access Apple CarPlay, which is only free for the first year of ownership.

Both standard and long-wheelbase models are 23mm longer than the outgoing cars, with our test car providing an expansive amount of rear space. Passengers are enveloped by reclining heated seats that offer up a spa day’s worth of massage options, while being flanked by individual infotainment screens that give complete control over navigation and music.

The use of ambient lighting is more subtle here than the nightclub-esque vibe found in an S-Class, and, until a microphone can measure exact decibels, it can only be said that BMW appears to have sufficiently caught up with Mercedes in terms of cabin noise isolation.

Thicker glass and extra soundproofing in the rear wheel arches makes for refined cruising, with the smooth 261bhp diesel engine dropping to little more than a mild hum unless coaxed into action with the paddle shifters. Though there’s little point, as peak torque is delivered by 2500rpm and peak power approaches soon after. It pulls well, considering the not insubstantial mass it is tasked with propelling, although not with the ease of the more potent petrol and hybrid versions.

The air suspension dispatches potholes and abrasions, even with the 20in run-flat wheels optioned, though perhaps not with the deftness of some rivals. BMW continues to walk the tightrope between interior isolation and driver engagement, with this entry-level model settling more towards the former than it might, had the progressive steering and active anti-roll bars been fitted. And while steering is accurate, it is unnaturally light and needs a lot of working for slow-speed manoeuvres.

This entry-level model doesn’t further sharpen what was already one of the most dynamic cars in its class, but nor does it blunt it enough to give first place honours to any of the competition.

Should I buy one?

BMW’s six-cylinder diesel seems to largely suit the manner in which the 7 Series will spend much of its driven life, though it is those in the rear that will most appreciate its more relaxed attitude and refined power delivery.

At a cruise, this is a near two-tonne car that comfortably and effortlessly dispatches miles, yet can still engage its driver when required in a way that neither of its closest rivals can quite manage - if not quite as succinctly as when optioned with BMW's more advanced chassis tweaks.

Though the Mercedes-Benz S-Class may still deliver a greater overall sense of occasion, the 7 Series has so successfully narrowed the gap that choosing between them will largely fall down to which seat you plan on using most.

BMW 7 Series 730Ld specification

Where Oxfordshire, UK Price £72,200 On sale now Engine 2993cc, inline six cylinder, turbocharged dieselPower 261bhp at 4000-4500rpm Torque 457lb ft at 2000-2500rpm Gearbox 8-speed automatic Kerb weight 1870kg Top speed 155mph 0-62mph 6.2sec Fuel economy 40.9-44.1mpg CO2 176g/km Rivals Audi A8, Mercedes-Benz S-Class

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Comments
18

17 May 2019

I looked at the standard 7 series when I was once looking to buy another BMW (yes, thankfully I realised that would be a mistake!).

 

Really nice up front, big comfy seats.   In the rear?   Absolutely no space at all!   There's 2+2 sports cars with more leg room for your passengers.

 

This is a car that you defintely need to buy the L version of.

17 May 2019

Another slightly bizarre and arbitrary Franjevci verdict. So the S class has a slightly better ‘overall sense of occasion’? Well fine. But this really is in the realm of personal taste, and the customer can make their own decision on that. 

17 May 2019
Symanski wrote:

I looked at the standard 7 series when I was once looking to buy another BMW (yes, thankfully I realised that would be a mistake!).

 

Really nice up front, big comfy seats.   In the rear?   Absolutely no space at all!   There's 2+2 sports cars with more leg room for your passengers.

 

This is a car that you defintely need to buy the L version of.

 

Having passed by the 7, what did you go on to buy?.

17 May 2019
Takeitslowly wrote:

Having passed by the 7, what did you go on to buy?.

I went to the Jaguar garage.

17 May 2019
Symanski wrote:

I looked at the standard 7 series when I was once looking to buy another BMW (yes, thankfully I realised that would be a mistake!).

 

Really nice up front, big comfy seats.   In the rear?   Absolutely no space at all!   There's 2+2 sports cars with more leg room for your passengers.

 

This is a car that you defintely need to buy the L version of.

For sure.  That's why I didn't buy a 7 series - no room in the back for anybody with legs.

17 May 2019

That front-end doesn't improve with familiarity...  What amazes me most is BMW's approach with CarPlay.  I was gobsmacked when my wife had to pay extra for it on her 5-series, and now BMW is switching to a subscription model - for something that other manufacturers throw in for free.

Here's a thought - reduce the size of the bling grill and use the money saved to throw in free CarPlay....

17 May 2019
I know it's superficial and that it's ultimately a very capable car, but I just can't get past that awful grille. Especially on a car costing £72,000. It's almost as bad as the Edsels...

17 May 2019

Wonder if the European version could have an optional black grill, would 'turn' it down a bit

typos1 - Just can’t respect opinion

17 May 2019
xxxx wrote:

Wonder if the European version could have an optional black grill, would 'turn' it down a bit

Wonder if it had a black grille, would it simply stand out EVEN more?.

17 May 2019

Yuk. Also looks too big on the new three series and having it black doesn’t fix the problem. It’s just out of proportion 

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