The channel Land Rover has had to negotiate with the Sport’s cabin is a narrow one. A premium look and feel are vital if the model is to compete with upmarket offerings from BMW and Audi, yet it cannot be permitted to trample on the toes of the Evoque, which remains above it in the range pecking order.
Thus, the debonair sense of style you get in the Evoque is restrained here. This is plainly a more workaday effort. The chunky handsomeness – best expressed in the bold, straight lines and clearly labelled switchgear – owes much to the outgoing Freelander’s aesthetic, although the cliff face of dashboard is pure Evoque. The driving position, happily, is merely archetypal Land Rover, meaning somewhere between crow’s nest and comfy lounge chair.
A Range Rover customer would spot the bottom-line compromises made by the manufacturer when it picked out trim materials (evident even in our high-spec test car), but a good dealer will encourage you to swivel around and regard the Sport’s extra seats as the proper point of differentiation.
There are six trim levels to spec the Land Rover Discovery Sport out in. The entry-level SE trim comes with part-leather trim, climate and cruise control, heated front seats, Bluetooth, rear parking sensors and JLR's latest 8.0in colour touchscreen with DAB radio, all as standard. Mid-level SE Tech adds sat-nav, automatic lights and wipers, front parking sensors and the useful power tailgate.